Skip to content
Acme Studio
Menu

Service

Our build process — four weeks, four phases

Discovery → generation → content → deploy. Same shape every time, different content. Here's what happens at each step and what you receive.

  • ✓ Fixed four-week window — no scope creep
  • ✓ You receive the same artifacts at the same milestones every time
  • ✓ Free design concept before you pay anything
  • ✓ Code review on GitHub — see every commit, every change

How a build runs

Every build follows the same four-phase rhythm. The discipline is what makes the four-week deadline reliable.

Week 1 — Discovery + brief

A 60-minute call to understand the business, the audience, and the success metric. By Friday you have a brief.json capturing every decision: brand colours, services offered, regulators that apply, lead-capture wiring, where forms should go.

This file drives the entire build. If you change your mind in week 3, you change the brief, the engine regenerates the affected pages, and we move on. No “code rewrite required.”

Week 2 — Generation + design concept

I scaffold the whole site from the brief in under an hour. By Wednesday there’s a working static site to review on a staging URL. By Friday a design concept lands — typography, palette, hero treatment, component personality. Approval here triggers the 50% deposit. If you don’t like the concept, the engagement ends and you owe nothing.

Week 3 — Content + imagery

I write the copy. You review and adjust. Imagery is hand-selected from your library or generated to match a locked camera/focal style guide so every shot looks like it came from the same shoot. Author bio + credentials baked in. By Friday all core pages are content-complete.

Week 4 — Deploy + handover

Cloudflare Pages production deploy on Monday. Custom domain wiring Tuesday. Lighthouse audit + fixes Wednesday. IndexNow submission to Google + Bing Thursday. Friday: handover walkthrough on Loom (30 minutes), GitHub repo handed to your account, optional Decap CMS overlay activated if requested.

Final 50% payment is due on Friday. From here onwards the site is yours; the optional Care Plan covers ongoing edits at £29/month if you want them.

Frequently asked

What does Week 1 actually look like?
60-minute discovery call on day one. I send a brief.json template afterwards with my notes pre-filled. You review and confirm by end of week. The first design concept lands on Loom by end of week two — that's where the 50% deposit triggers.
How much of my time will this take?
Roughly four hours total across the four weeks. Breakdown: 1h discovery call, 30min brief review, 30min concept review, 1h content interview, 30min copy review, 30min handover walkthrough.
What if my brand doesn't have a logo / palette / typography spec?
I'll propose one. Most one-person businesses don't have a brand spec — that's normal. The discovery call covers tone (warm / professional / premium / playful / technical / authoritative) and from there the palette and typography fall out. You sign off on the concept before any pages are built.